Tae Kim is an author and journalist. The Nvidia Way is a deeply reported business history of the chip designer Nvidia—from its founding in 1993 to its recent emergence as one of the most valuable companies in the world—explaining how the company’s culture, overseen by cofounder and CEO Jensen Huang, has powered its incredible success.

Drawing on more than one hundred direct interviews―including with Jensen Huang and his cofounders, the two original venture capital investors, early former employees, current senior executives and technology industry CEOs―The Nvidia Way shows how Nvidia played the longest of long games, repeatedly creating new markets and outmaneuvering its rivals.

The book offers enduring life success lessons for entrepreneurs, employees and managers alike, providing a rare comprehensive view into Nvidia's distinct culture and Jensen's management style.

"The Nvidia Way is a riveting history of Nvidia’s unexpected ascent to the top of the tech sector—and a compelling case for why cofounder Jensen Huang is one of history’s great CEOs .. An essential read for understanding the rise of artificial intelligence and Nvidia’s central role in it."Chris Miller, New York Times best-selling author of Chip War: The Fight for the World’s Most Critical Technology

"The definitive look at the most remarkable business story of this era."—Morgan Housel, New York Times best-selling author of The Psychology of Money and Same As Ever

“The definitive history and overview of Nvidia. I probably am as qualified as anyone to write this review, given that I write a semiconductor focused newsletter. Great history / anecdotes / philosophy about Nvidia, and I think it will be an instant classic.”―Doug O'Laughlin, Fabricated Knowledge newsletter

"I really enjoyed this book. You got to read it. It goes by fast and is hands-down the best history on Nvidia’s rise and its astounding culture." Asianometry 

"A captivating history of one of the world’s most important companies and what made it so great. Tae Kim deftly narrates Nvidia’s incredible achievements and instructive failures, and also captures the unique philosophies, motivations, and bets of its founders, scientists, and staffers."― Matthew Ball, best-selling author of The Metaverse: Building the Spatial Internet

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Book Excerpts

To understand Nvidia, take a look at its CEO and culture - Marketplace

How Jensen Huang Built Nvidia Into the $3 Trillion King of AI - Barron's

Nvidia tangos with an activist hedge fund - CNBC

Book Media Interviews

Nvidia's Unique History and Culture - Asianometry

An Interview with Tae Kim about Jensen Huang and The Nvidia Way - Stratechery

To understand Nvidia, take a look at its CEO and culture - Marketplace

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