Tae Kim is an author and journalist. The Nvidia Way is a deeply reported business history of the chip designer Nvidia—from its founding in 1993 to its recent emergence as one of the most valuable companies in the world—explaining how the company’s culture, overseen by cofounder and CEO Jensen Huang, has powered its incredible success.
Drawing on more than one hundred direct interviews―including with Jensen Huang and his cofounders, the two original venture capital investors, early former employees, current senior executives and technology industry CEOs―The Nvidia Way shows how Nvidia played the longest of long games, repeatedly creating new markets and outmaneuvering its rivals.
The book offers enduring life success lessons for entrepreneurs, employees and managers alike, providing a rare comprehensive view into Nvidia's distinct culture and Jensen's management style.
"The Nvidia Way is a riveting history of Nvidia’s unexpected ascent to the top of the tech sector—and a compelling case for why cofounder Jensen Huang is one of history’s great CEOs .. An essential read for understanding the rise of artificial intelligence and Nvidia’s central role in it."—Chris Miller, New York Times best-selling author of Chip War: The Fight for the World’s Most Critical Technology
"The definitive look at the most remarkable business story of this era."—Morgan Housel, New York Times best-selling author of The Psychology of Money and Same As Ever
“The definitive history and overview of Nvidia. I probably am as qualified as anyone to write this review, given that I write a semiconductor focused newsletter. Great history / anecdotes / philosophy about Nvidia, and I think it will be an instant classic.”―Doug O'Laughlin, Fabricated Knowledge newsletter
"I really enjoyed this book. You got to read it. It goes by fast and is hands-down the best history on Nvidia’s rise and its astounding culture." ― Asianometry
"A captivating history of one of the world’s most important companies and what made it so great. Tae Kim deftly narrates Nvidia’s incredible achievements and instructive failures, and also captures the unique philosophies, motivations, and bets of its founders, scientists, and staffers."― Matthew Ball, best-selling author of The Metaverse: Building the Spatial Internet
"I have read and followed Kim, a very astute observer of the technology and gaming industries, for years .. the occasion to have you on is to discuss your new book, The Nvidia Way. I will say right up top, everyone should go buy it. It’s in the genre of — I love founding story books. .. I’m glad someone wrote it about Nvidia and I’m glad it was you."― Ben Thompson, Stratechery
"There are two reasons to write a business book, according to Brad Stone, author of 'The Everything Store.' You’re either writing a thriller or a how-to-manual. In 'The Nvidia Way,' veteran technology journalist Tae Kim manages to do both." ― New York Post
"Illuminating…offers a peek behind the curtain at one of the most important and idiosyncratic companies in the world today…loaded with fascinating details about Huang’s unusual leadership style and maniacal work habits." - Ben Cohen, The Wall Street Journal
"Never read the founding story of NVIDIA in so much detail until this book .. Epic story & book .. The NVIDIA way is so good! It’s a goldmine of details not published before ..10/10 recommend"―Gergely Orosz, no. 1 technology newsletter on substack Pragmatic Engineer
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Book Excerpts
To understand Nvidia, take a look at its CEO and culture - Marketplace
How Jensen Huang Built Nvidia Into the $3 Trillion King of AI - Barron's
Nvidia tangos with an activist hedge fund - CNBC
Tae's Book Media Interviews
Nvidia's Unique History and Culture - Asianometry
The Nvidia Way author Tae Kim on the tech giant's origins and culture - CNBC
The Secrets of the Man Who Made Nvidia the World’s Most Valuable Company - The Wall Street Journal
An Interview with Tae Kim about Jensen Huang and The Nvidia Way - Stratechery
To understand Nvidia, take a look at its CEO and culture - Marketplace
Tae's Social Media and Contact Information
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Email: taeauthor@gmail dot com