Nvidia book - The Nvidia Way by Tae Kim

THE NVIDIA WAY has been shortlisted for SABEW’s 2025 Best in Business Book Awards in two categories - Business Reporting and Management & Leadership.

Tae Kim is an author and journalist. The Nvidia Way is a deeply reported business history of the chip designer Nvidia—from its founding in 1993 to its recent emergence as one of the most valuable companies in the world—explaining how the company’s culture, overseen by cofounder and CEO Jensen Huang, has powered its incredible success.

Drawing on more than one hundred direct interviews―including with Jensen Huang and his cofounders, the two original venture capital investors, early former employees, current senior executives and technology industry CEOs―The Nvidia Way shows how Nvidia played the longest of long games, winning new markets and outmaneuvering its rivals.

The book offers enduring life success lessons for entrepreneurs, employees and managers alike, providing a rare comprehensive view into Nvidia's distinct culture and Jensen's management style.

"The Nvidia Way is a riveting history of Nvidia’s unexpected ascent to the top of the tech sector—and a compelling case for why cofounder Jensen Huang is one of history’s great CEOs .. An essential read for understanding the rise of artificial intelligence and Nvidia’s central role in it."— Chris Miller, New York Times best-selling author of Chip War: The Fight for the World’s Most Critical Technology

"The definitive look at the most remarkable business story of this era."— Morgan Housel, New York Times best-selling author of The Psychology of Money and Same As Ever

"The Nvidia Way is filled with great stories of Nvidia's founding and why Jensen is the most aggressive and unique CEO in the industry. It tells the definitive story on how the various struggles Nvidia went through shaped it into one of the greatest companies in the world." - Dylan Patel, Founder of SemiAnalysis

"I really enjoyed reading The Nvidia Way - significantly better than Stephen Witt's book .. Kim's account of the business side of this era is detailed and, although it was three decades ago, matches my recollections. Witt's account of the business side of the early history is much less detailed and some of the details don't match what I remember." - David Rosenthal, Nvidia's first chief scientist and first employee after the three co-founders

"This is a good book for builders to read and is definitely the best of the current crop of books on Nvidia/Jensen. It captures the spirit, tenacity, insights, and resolve of the company over three plus decades .. Definitely be reading this if you have not already." - Former President of Microsoft Windows Division and SVP of Microsoft Office product development Steven Sinofsky

“The definitive history and overview of Nvidia. I probably am as qualified as anyone to write this review, given that I write a semiconductor focused newsletter. Great history / anecdotes / philosophy about Nvidia, and I think it will be an instant classic.”― Doug O'Laughlin, Fabricated Knowledge newsletter

"I really enjoyed this book. You got to read it. It goes by fast and is hands-down the best history on Nvidia’s rise and its astounding culture." ― Asianometry

"A captivating history of one of the world’s most important companies and what made it so great. Tae Kim deftly narrates Nvidia’s incredible achievements and instructive failures, and also captures the unique philosophies, motivations, and bets of its founders, scientists, and staffers."― Matthew Ball, best-selling author of The Metaverse: Building the Spatial Internet

"I have read and followed Kim, a very astute observer of the technology and gaming industries, for years .. the occasion to have you on is to discuss your new book, The Nvidia Way. I will say right up top, everyone should go buy it. It’s in the genre of — I love founding story books. .. I’m glad someone wrote it about Nvidia and I’m glad it was you."― Ben Thompson, Stratechery

"There are two reasons to write a business book, according to Brad Stone, author of 'The Everything Store.' You’re either writing a thriller or a how-to-manual. In 'The Nvidia Way,' veteran technology journalist Tae Kim manages to do both." ― New York Post

"Illuminating…offers a peek behind the curtain at one of the most important and idiosyncratic companies in the world today…loaded with fascinating details about Huang’s unusual leadership style and maniacal work habits." - Ben Cohen, The Wall Street Journal

“Highly, highly, highly recommend, it’s a no brainer, reading [THE NVIDIA WAY]. Everyone I know that’s read the book so far has loved it. I know a bunch of people that have bought multiple copies for their team.” - David Senra, Founders Podcast

"If you want to understand our world and our future, you have to understand chips -- and Nvidia. No one has followed that story more closely and with more interest than Tae." - Mary Childs, author of The Bond King

"Never read the founding story of NVIDIA in so much detail until this book .. Epic story & book .. The NVIDIA way is so good! It’s a goldmine of details not published before ..10/10 recommend .. book of the year"―Gergely Orosz, no. 1 technology newsletter on substack Pragmatic Engineer

"A few words about how ‘The Nvidia Way’ handles the most technology-intense parts of Nvidia’s story. Kim does a masterful job. Whilst accessible to the general reader, there is enough detail on Nvidia’s products and technologies to ensure that more technically oriented readers remain engaged .. The Nvidia Way is highly recommended. It’s an outstanding book that provides a thorough overview of Nvidia’s history and culture whilst also being a great read." ― The Chip Letter

"A sweeping look at one of the most powerful tech companies operating today, and its enigmatic leader. I learned so much." - Lindsay Powers, Amazon editor

"Excellent book!" - Kelly Evans, CNBC anchor of 'The Exchange'

"Really enjoyed it!" - Nathan Lambert, Research scientist at the Allen Institute for AI

Order on Amazon or at other bookstores

Book Excerpts

To understand Nvidia, take a look at its CEO and culture - Marketplace

How Jensen Huang Built Nvidia Into the $3 Trillion King of AI - Barron's

Nvidia tangos with an activist hedge fund - CNBC

Book Media Interviews and Coverage (also covered by CNN, Yahoo Finance, Bloomberg, Motley Fool)

The secrets of the world’s richest company – The Guardian UK

The Nvidia Way - Jensen Huang, The Future of AI, & DeepSeek - Investor's Podcast

Nvidia's Unique History and Culture - Asianometry

The Nvidia Way author Tae Kim on the tech giant's origins and culture - CNBC